About Anina Giannini Group
Brands built from both sides of the story.
Anina Giannini Group is a strategic communications, marketing and brand storytelling agency specializing in luxury hospitality, lifestyle and founder-led brands.
Senior strategy, with a team that executes.
Led by founder Anina Giannini, AGG combines senior-level strategy with thoughtful, hands-on execution. Our team helps exceptional businesses clarify their positioning, tell more compelling stories, earn meaningful visibility and build lasting relationships with the audiences who matter most.
Over a 20-year career in luxury hospitality, Anina Giannini led sales, marketing and public relations for brands including The Ritz-Carlton and Four Seasons across four countries.
As a former luxury hotel sales, marketing and public relations executive, she understands how exceptional brands create desire, earn trust and build lasting relationships with their audiences.
From personal story to national platform.
Her founder journey began with Le Chef’s Wife, a French food and lifestyle platform built around her personal story, professional expertise and life between North America and France. Today, Le Chef’s Wife reaches more than 150,000 readers each month, has cultivated an engaged social media community and has earned national recognition from TODAY, The Washington Post, Food & Wine and Woman’s Day.
Building Le Chef’s Wife gave Anina firsthand experience transforming an individual point of view into a trusted media brand. She understands the vulnerability of becoming visible, the discipline required to build authority and the strategy behind turning personal expertise into an audience, partnerships, products and long-term opportunity.
Where executive experience meets entrepreneurial instinct.
After two decades leading sales, marketing and public relations for luxury hospitality brands, Anina went on to co-found and build Savoir Faire, a communications agency serving hospitality, lifestyle and community-driven businesses.
Today, through Anina Giannini Group, she leads a trusted team providing strategic communications, media relations, marketing, brand storytelling and personal brand development to a select portfolio of clients.
Her perspective is distinct: she has represented established global brands, built businesses from the ground up and become the visible face of her own national media platform. She understands how to create a compelling story, and what it takes to step forward and tell it.
Next ChaptHER
Anina’s entrepreneurial work extends beyond the agency. She is a co-founder of Next ChaptHER, a nonprofit creating community, connection and access to capital for women navigating personal and professional transitions.
Discover Next ChaptHERFoodie AMP
She is also the writer behind Foodie AMP, a weekly newsletter helping food creators understand the media, identify timely story opportunities and become their own publicists.
Explore Foodie AMPCanadian-American and shaped by nearly a decade living on the French Riviera, Anina brings a distinctly international perspective to her work. She lives in the Washington, DC area with her husband, French Chef Sébastien Giannini, and their two children.
A curated team behind every engagement.
Anina Giannini · Founder
AGG works with a curated network of creative and specialist partners: strategists, storytellers, content creators, designers and media specialists assembled around each client’s needs. Clients receive senior-level strategy and a team trusted to execute it.
