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Selected Work

Strategy made visible. Results made measurable.

Our work brings together positioning, storytelling, media relations, marketing and consistent execution to help brands become better known, more clearly understood and more valuable to the audiences they serve.

Selected work includes engagements led by Anina Giannini through Anina Giannini Group, previous agency roles and founder-led ventures.

Ratatouille arranged in a spiral in a copper pan, a Le Chef's Wife recipe

Food & Lifestyle Media

Le Chef’s Wife

A personal story transformed into a national French food and lifestyle platform.

Key Result

More than 150,000 monthly readers

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The Monaco Grand Prix watch party at Casamara Rooftop in Dupont Circle

Motorsport & Experiential Events

DC Motorsport Community

How a brand new event became the signature feature of Monaco Grand Prix weekend in Washington, DC.

Key Result

300+ VIP guests; Ferrari of Washington secured as sponsor

“Results beyond expectations and professionalism throughout. Would not hesitate recommending them to anyone making serious business impact efforts.”

Niki Lang, Founder & CEO, DC Motorsport Community

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Launch campaign creative for ResortPass in the DMV market

Hospitality & Travel

ResortPass

A concentrated earned-media launch that increased spa revenue 562% year over year.

Key Result

Spa revenue increased 562% year over year

“The team was incredibly scrappy, securing earned media attention and partnerships. Dramatic year-over-year growth with engagement surpassing expectations.”

Nicole Maddern, VP of Marketing, ResortPass

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Brand and social creative for Silver and Sons barbecue

Food & Hospitality

Silver and Sons

A chef with a loyal following transformed into a recognizable brand positioned for expansion.

Key Result

Two new locations opened

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The Congressional Baseball after party at the National Democratic Club

Private Membership Clubs

National Democratic Club

Modern communications and a signature event brought new relevance to a historic private club.

Key Result

1,500+ guests at the annual after party

“They've been integral in increasing our membership and modernizing member communications. We recommend them to anyone seeking improved communications or business growth.”

Chris Colley, National Democratic Club

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Brand creative for Premium Kitchens' luxury showrooms

Luxury Kitchen Design

Premium Kitchens

A South Florida remodeler repositioned as the luxury design partner it already was.

Key Result

Direct traffic up 61%; engagement rate up to 47.6%

“A fusion of professional expertise deeply attuned to the standards of the high-end industry. Their collaboration with our team is marked by excellent communication, insight, and dedication.”

Thierry Pigeot, CEO, Premium Kitchens

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Brand, social and campaign creative for Dance Academy of Virginia

Dance Education & Youth Arts

Dance Academy of Virginia

One integrated marketing program transformed disconnected channels into measurable retention and recognition.

Key Result

Student retention increased 10%

“They've created meaningful visibility for us, securing TV spots and facilitating heartfelt events. Beyond their talent and professionalism, they are true advocates and cheerleaders for our brand and team.”

Katherine Horrigan, Founder & CEO, Dance Academy of Virginia

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