Strategic Communications
Positioning, messaging and communications plans grounded in where your brand is going and what you want to become known for.
Juan-les-Pins · Côte d'Azur
Exceptional brands deserve to be known.
Anina Giannini Group is a strategic communications, marketing and brand storytelling agency helping luxury hospitality, lifestyle and founder-led brands clarify their stories, earn meaningful visibility and build lasting relevance.
Monaco · Le Méridien
From luxury hotels and celebrated chefs to founders building what comes next.
An executive career at The Ritz-Carlton and Four Seasons, across Washington, DC, Montreal, Monaco and Nice.
Montréal · The Ritz-Carlton
Work With UsYour story, told so the right people remember it.
Positioning, storytelling and visibility that turn recognition into opportunity for your brand.
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Work With Us
Senior strategy. Thoughtful execution.
Led by communications executive and founder Anina Giannini, AGG brings together a trusted team of strategists, storytellers, content creators and creative partners. We combine the senior-level thinking of an experienced agency with the attention and agility of a highly curated team.
The Point of View
Strategy finds the story. Personal brands make it memorable.
The most compelling brands are built around a clear point of view. We help companies and founders define what makes them distinctive, translate their expertise into meaningful stories and create the visibility that turns recognition into opportunity.
Services
How We Can Work Together
Media Relations
Thoughtful stories, smart pitching and trusted media relationships that build lasting credibility.
Brand Storytelling
Distinctive narratives and content that turn your expertise, experience and values into a recognizable point of view.
Personal Brand Strategy
Strategic positioning for founders, executives, chefs and experts who want to become more visible, build authority and create opportunities beyond their primary business.
Hotels · Chefs · Founders · France
Built, not theorized · Le Chef's Wife
From a personal story to a recognized media brand.
Le Chef's Wife began as a way to make French cooking feel accessible. Through clear positioning, consistent storytelling and media relations, it grew into a trusted platform. The proof that your experience, positioned thoughtfully, becomes your greatest competitive advantage.
Read the Case Study →
Le Chef's Wife: French recipes, made simple. 150,000+ readers every month.
- Monthly readers
- 0+
- Instagram community
- ~0
- National media features
- 0
- Brands built from zero
- 0
Brands we have built, not theorized.
View All Case Studies →
Meet Our Founder
I have built brands from both sides of the story.
Anina Giannini is a strategic communications, media relations and personal brand expert with experience working for luxury hospitality brands including The Ritz-Carlton and Four Seasons in Washington, DC, Montreal, Monaco and Nice.
She is also the founder of Le Chef’s Wife, a French food and lifestyle platform reaching more than 150,000 readers each month. Firsthand experience transforming an individual point of view into a trusted media brand.
Experience
Professional
- The Ritz-Carlton
- Four Seasons
- Luxury hospitality
- Restaurants and chefs
- Founder communications
- Personal brand strategy
- Food and lifestyle media
Founder
- Founder, Le Chef’s Wife
- Co-founder, Next ChaptHER
- Strategic communications advisor
- Food, hospitality and lifestyle creator
Featured In
In Their Words
“Results beyond expectations and professionalism throughout.”
Niki Lang, Founder & CEO, DC Motorsport Community
From zero to a 300-guest Monaco weekend institution in three years.
Contact
You have built something exceptional. Let's make sure the right people know it.
Anina Giannini Group partners with luxury hospitality, lifestyle and founder-led brands seeking greater clarity, visibility and influence. Tell us what you are building, where you want to go and how we can help. Our team will be in touch to discuss the right next step.
Frequently Asked Questions
Before we talk, a few answers.
Who do you work with?
Luxury hospitality brands, restaurants and chefs, and visionary founders or executives who want to become the visible voice behind their work. If your brand lives on desire, trust and reputation, you are in the right place.
What services do you offer?
Strategic communications, media relations, brand storytelling and positioning, marketing strategy, personal brand strategy, content and social media, and campaigns and special projects. Most engagements combine several: positioning first, then the stories and the visibility that turn recognition into opportunity.
How does an engagement work?
It depends on the goal. Some clients need a concentrated launch with one clear window, like the ResortPass market entry. Others need an ongoing partner across brand, media and events, like the National Democratic Club. Every engagement starts with positioning and is measured against the numbers that matter to your business.
How are you different from a typical PR firm?
Our founder has done the work we recommend. She led sales, marketing and PR for The Ritz-Carlton and Four Seasons properties, then built Le Chef's Wife into a platform with 150,000 monthly readers and national press. Built, not theorized.
Do you only work in Washington, DC?
We are based in Washington, DC and work between North America and France, with national media relationships. Location has never limited a good story.
What is Foodie AMP?
Anina's weekly newsletter on Substack for chefs, makers and food content creators: story angles, media opportunities and PR strategies so you can get your own press. You can subscribe from the footer of this site.