Case Study · National Democratic Club · Private Membership Clubs
Modern communications for a club that has held Capitol Hill since 1953.
Founded in 1953 by members of the Truman administration, the Club sits blocks from the Congressional office buildings, the Library of Congress and the Supreme Court. Standing was never the problem. The communications had to feel current enough to earn the next generation of members.
This engagement was led by Anina Giannini before the launch of Anina Giannini Group.
- Client
- National Democratic Club
- Industry
- Private Membership Clubs
- Engagement
- Two-year communications partnership
- Role
- Member communications and event strategy
- Services
- Strategic Communications · Content and Social Media · Campaigns, Partnerships and Special Projects · Marketing Strategy
Communications
One voice, week after week
We rebuilt member newsletters and campaign email into a single, consistent program: the weekly thread that carries the member relationship and is measured honestly against renewals and visits, not open rates alone.
Event Strategy
The after party as an engine
What began as an event at the Club became the after party for the Congressional Baseball Game, a membership acquisition engine dressed as the best night of June. The sponsorship program funds it and sets its tone.
The Result
A room people want to be seen in
The party now draws more than 1,500 guests each June and closes Ivy Street to do it, with over fifteen sponsors at the latest edition, including The Macallan and a McLaren activation on site. Two years in, membership is growing and the performance keeps compounding.
1,500+
Guests each June
15+
Sponsors at the latest edition
- The Macallan and a McLaren activation as premium partners
- Member communications modernized end to end
- Membership growth across a two-year partnership
- Ivy Street closed for the annual after party
“They've been integral in increasing our membership and modernizing member communications. We recommend them to anyone seeking improved communications or business growth.”
Chris Colley, National Democratic Club
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